chanitik
chanitik/TikTok

Once a humble picture book character, Labubu has transformed into a global collectible phenomenon. Created by Hong Kong artist Kasing Lung, Labubu is a mischievous character from The Monsters Trilogy—a Nordic mythology-inspired world brought to life by Pop Mart in 2019. Originally sold in blind boxes for around £25 ($34), these quirky figures have skyrocketed in popularity thanks to viral TikTok unboxings and celebrity endorsements from stars like Dua Lipa and Lisa from BLACKPINK.

Labubu isn't just a toy anymore—it's a serious collector's item. The recent Labubu x Vans collaboration features the plush dressed in classic Vans Sk8-Mid sneakers, a hoodie, and a blue-orange cap, and it recently reached £10,000 ($13,540) in a heated auction with 89 bids. Other highly valuable editions include the Three Wise Labubu, which sold for £22,000 ($29,789), and the Sacai-Seventeen-Labubu collaboration that fetched £24,200 ($32,768). Even life-sized Labubu figures have sold for over £115,000 ($155,720), however it is limited to only private auctions.

The craze has sparked intense demand: collectors line up for hours, sometimes leading to scuffles during product releases. Labubus have even been stolen from bags, prompting some owners to insure their toys when travelling. What started as a small art project now commands global attention, making Labubu an iconic symbol of modern collectible culture.

@bazaarspain

Dua Lipa se suma a la gran tendencia de la temporada: los charms y peluches colgados de los bolsos. La cantante ha aparecido luciendo varios Labubus (el charm de moda junto a los Sonny Angels) y demás colgantes de su bolso. ¿Te has sumado a esta tendencia? @Dua Lipa

♬ sonido original - Bazaar_Spain

Here's a list of the top 10 most valuable Labubus in 2025

Labubu-Sacai-Seventeen Collab

@joopiterofficial

Introducing the rare and collectible custom LABUBUs from the sacai x SEVENTEEN JOOPITER auction (with net proceeds from the auction supporting UNESCO). This exclusive auction includes 14 ‘POP MART x How2work green edition’ LABUBUs, each dressed in bespoke sacai onesies and adorned with a one-of-a-kind necklace. 13 LABUBUs feature custom beige sacai onesies, bearing the J–17–S logo on the back. The 14th “secret” one, a tribute to Pharrell Williams, is outfitted in a distinctively colored look, inspired by Pharrell’s favorite sacai pieces. A blind box auction, the LABUBU you win will remain a surprise until it arrives. Adding mystery and thrill to this truly unique offering. 🔗 Bid now at JOOPITER.com through June 18. #SACAI #LABUBU #PHARRELLWILLIAMS @pharrell

♬ original sound - JOOPITER

Three Wise Labubu Set ('Don't Hear, Don't See, Don't Speak')

Labubu-Vans Old Skool Vinyl Plush Doll

'High Energy' Rare Limited‑Edition Labubu (blind‑box)

Pop Mart The Monsters 'Best of Luck' Limited Edition Labubu Plush

Pop Mart Labubu-Pronounce – Be Fancy Now

@popmart_us

LABUBU × PRONOUNCE-BE FANCY NOW VINYL PLUSH DOLL Move aside, Labubu the super model has arrived! #labubu #popmart #popmartus #popmartusa #collectibles #toys #plushdoll

♬ original sound - POP MART US - POP MART US

Labubu-Zimomo 'I Found You' Plush

@itskittychuu

Zimomo is everything! ✨ I need some clothes and a proper display for him next 💕 @POP MART AU @POP MART #zimomo #themonsters #labubuthemonsters #labubu #zimomoifoundyou #popmartunboxing #popmartcollection #popmart

♬ Little Happiness - Oneul

Labubu-Skullpanda Hybrid Edition

Labubu-Pronounce 'Wings of Fantasy' Vinyl Plush Doll

@ashlerika

my fave labubu from my collection 🥹💜 pop mart labubu x pronounce wings of fantasy unboxing ✨ from the @POP MART Online Shop i’ll name him Grim 💜🖤 #popmart #popmartph #labubu #labubuthemonsters #labubuxpronounce #labubuwingsoffantasy #wingsoffantasy

♬ original sound - POP MART

Pop Mart Labubu 'Wings of Fortune' Vinyl Plush

@kara_craig

unboxing LABUBU x PRONOUNCE limited edition ✨ wings of fortune ✨ plush pendant! 💜 thank you so much for gifting this to me @POP MART US 🥹🫶🏻 i love how the outfit is removable too! 🤭 it’s the same size as the macaron Labubu plush pendants! ✨ #labubu #labubuthemonsters #labubuxpronounce #popmart #popmartunboxing

♬ original sound - POP MART

Labubu's unique design and growing celebrity endorsements continue to fuel its popularity and value. As demand rises, these rare editions become prized collectibles, cementing Labubu's place in the global toy market.