The Nickelodeon Kids' Choice Awards saw all the attention concentrated on Justin Bieber. Why? Well, apparently because he is very popular with the kids.

Bieber was the celebrity that a majority of the viewers, according to an online poll conducted by Nickelodeon, wanted to slime. Just in case you're wondering about that... it turns out the act of "sliming" in the world of the Kids' Choice Awards, is a sign of love!

The question, though, is why the Canadian signer is so popular with the children. Is it because he's dating Selene Gomez? Or because his songs are good? Or is it because he is absolutely ready to play pranks all the time?

A look at Justin Bieber's cutest photos: