Kim Kardashian has used a new hairdo as ample opportunity to show of her curvaceous assets after posing in just her underwear to display her lighter locks.

The 31-year-old reality star bared her assets in a series of provocative pictures posted on her Twitter page, sending fans into a frenzy.

After dying her hair a lighter shade, she reminded her fans of her sex-symbol status by uploaded the first saucy snap complete with the caption: "Photo shoot fresh! All about corals for spring swimwear."

Kim Kardashian

The socialite, who was shooting a campaign for the Kardashian Kollection lingerie line, was the perfect walking advert for her new range in one of the of her own designs, a coral coloured bra.

She later posted a slightly less revealing picture of herself in an untied fluffy white bathrobe, with the words: 'Last shot of the day! On set of our Kardashian Kollection for Sears shoot!'

Despite initially distracting fans with her cleavage, the budding business woman remained focussed on getting her followers opinion on her new hair, which had been highlighted a vibrant brown hue.

Kim Kardashian

Following her photo shoot, she posted another photo to the social networking site and tweeted: 'I dyed my hair lighter yesterday! I'm loving it! New hair color=new beginnings for me You like?'

Elsewhere, the soon-to-be divorced TV star has also been using her famous curves to promote her latest business venture, a denim line.

Kim and her sisters Khloe and Kourtney generated a buzz after posing topless while wearing nothing but their range of jeans in the racy new campaign.