NFL Super Bowl 2026 Half-Time Show Quick Facts: Start Time, Bad Bunny Set, and How To Watch It Live

The wait for the Super Bowl LX halftime show has become as intense as the championship game itself, with global superstar Bad Bunny poised to deliver a performance that could define the night.

In what promises to be one of the most-watched musical moments of the year, the Apple Music Super Bowl LX Halftime Show will see Bad Bunny take centre stage after the first half of the NFL's biggest game. Broadcasters and streaming services have laid out full viewing plans, ensuring audiences won't miss the pulsating rhythms of Bad Bunny's set or the gridiron action that defines Super Bowl Sunday.

Bad Bunny Makes History at Super Bowl LX

On Sunday, 8 February 2026, at Levi's Stadium in Santa Clara, California, Bad Bunny will headline the Apple Music Half-Time Show, marking a significant cultural moment in NFL history. According to a report, he is the 'first solo Latino and Spanish-speaking artist to perform as a headliner of the Super Bowl halftime performance'.

That milestone amplifies his immense popularity and reflects the NFL's efforts to embrace global music cultures on its largest stage. His set will feature Latin beats and his most popular songs, though the exact playlist remains under wraps.

When Should You Tune In?

The timing for Bad Bunny's half-time show depends on how the first two quarters play out, but the match between the New England Patriots and the Seattle Seahawks kicks off at 6:30 pm Eastern Time (ET) on NBC and Peacock, according to the Times of India report.

Most coverage predicts the half-time performance will begin between 8:00 pm and 8:30 pm ET, soon after the second quarter finishes. Because football flow varies with stoppages and game pace, viewers should tune in early to avoid missing the start of Bad Bunny's performance.

A Full Night of Entertainment

Super Bowl coverage on NBC starts well before kickoff, with pregame programming beginning at 1:00 pm ET. Leading up to Bad Bunny's performance, several musical acts will take the stage during pregame festivities.

Charlie Puth will perform the national anthem, with Brandi Carlile singing 'America the Beautiful' and Coco Jones performing 'Lift Every Voice and Sing'. Rock band Green Day will offer a special opening performance before the game begins.

Where and How to Watch

Fans in the US can watch the Super Bowl and half-time show on NBC, with Spanish-language options available on Telemundo and Universo.

Streaming is widely accessible through Peacock Premium or Premium Plus, or the NFL+ app for mobile viewing. Traditional streaming services such as YouTube TV, Hulu + Live TV, and DirecTV Stream are expected to carry the live broadcast in many regions.

International viewers will find coverage through regional broadcasters and streaming partners, ensuring Bad Bunny's headline set reaches a global audience.

What the Half-Time Show Means for Fans

This year's half-time ceremony carries significance beyond music. Bad Bunny's headline status represents a breakthrough for Latin artists on one of entertainment's most visible stages.

For many fans, especially outside the US, the performance isn't just a pop culture moment—it's a symbol of inclusion before a global audience. Whether watching live on television, streaming on mobile devices, or joining watch parties worldwide, this half-time show promises to be a cultural landmark.