At it's iPhone event on 10 September, Apple didn't announce the cheap iPhone everyone was hoping for. Instead we have the iPhone 5c, which takes the internals of the year-old iPhone 5 and adds a colourful plastic shell.
The launch of a new iPhone is usually greeted with the kind of mass hysteria reserved for the arrival of a deity - or, more recently, a new haircut from Justin Beiber. The iPhone 5 has been no different.