Puerto Rican singer and actor Ricky Martin has become the latest victim of a celebrity death hoax.
His death rumours started after a YouTube channel named Shocking And-upcoming uploaded a video stating that the 43-year-old singer died in a car crash on New Year's Day.
The 40-second clip carried a fake news report which read: "Multi-platinum artist Enrique Martin Morales, known by the stage name "Ricky Martin", died at 4:30 pm eastern time while driving his BMW CONVERTIBLE CAR on a freeway in Los Angeles, CA."
Adding on, the bogus report carried a made-up quote from sergeant Hall with the HPD accident division as saying: "There was a very slow MOVING VEHICLE in the left lane of the freeway and when the BMW came over the hill, it was right in front of him and it tried to avoid it."
However, the Livin La Vida Loca hitmaker is alive and well, and took to his Twitter and Instagram accounts, to squash the death reports.
Numerous celebrities have faced similar hoaxes, and the list keeps growing.
In the past, people have tweeted about the deaths of Bill Cosby, Bill Nye the Science Guy, Reese Witherspoon, Robert Pattinson, Margaret Thatcher, Phil Collins, Kris Jenner, Denzel Washington, Adele, John Witherspoon, Taylor Swift, Justin Bieber and Lady Gaga.
A death hoax involving the Fast & Furious star Paul Walker was doing the rounds on the internet on the eve of his actual demise in a car crash in Los Angeles.
Oscar-winning actor Morgan Freeman had personally come forward to clear rumours and made fun of the fake stories suggesting he had died.