Sadia Khan Claims She 'Only Attracts Intelligent and Rational Followers' — A Swipe at Voice Note Scandal?

A provocative Instagram caption stirs the embers of a scandal-tainted coaching empire.

Dating coach Sadia Khan, once celebrated for her 'high-value' persona, recently shared an Instagram Story reposting a follower's praise, 'As a psychologist myself, I see her as an extraordinary person... deeply knowledgeable... genuinely honest... a big inspiration.'

To which Sadia Khan said: 'I only attract intelligent rational and fair followers who can easily see the difference between fake and real.' This seemingly benign statement arrives amidst a maelstrom of controversy following leaked voice notes alleging an affair with an engaged man, raising questions about whether Khan is striking back or simply asserting her enduring credibility.

Brand in Crisis After Leak Exposes Alleged Affair

Sadia Khan's brand, built on confidence, emotional mastery and transformation, commands over £6,000 ($8,000) for a three-month coaching package, soaring figures that once fuelled her aspirational messaging.

That image was shattered when voice-note recordings and text messages from as far back as January 2021 allegedly revealed her in a personal situation starkly contradicting her public persona; an affair with a man engaged to another woman.

The recording purportedly includes Khan saying she could pleasure the fiancé's partner at will, even referencing occasions like the wedding or birthday, remarks the fiancée confronted her over.

Screenshots reportedly show Khan admitting she was a 'side chick' and asserting that, in Dubai, women can choose any man they like. The exposure has triggered untold backlash across Twitter, now X, TikTok, Instagram and YouTube, with public trust evaporating rapidly.

Public Reaction and Industry Reckoning

The fallout was immediate and fierce. Critics lambasted Khan for hypocrisy, preaching alignment, integrity and discipline while allegedly violating those very principles. TikTok tags like #scam and #highvaluewoman trended, with social media users calling into question not just her integrity but the legitimacy of the online coaching industry writ large.

The broader self-help sector, with minimal oversight and lofty promises, now faces renewed scrutiny. Khan's scandal lays bare the fragility of digital coaching brands built largely on personal branding rather than verifiable credentials.

Sadia Khan's Response: Denial, Deflection, Defamation

Facing an implosion of her carefully cultivated reputation, Khan has offered several defences. In an appearance on the YouTube channel Aba N Preach on Wednesday, 3 September 2025, she claimed the man involved was obsessed with her despite being engaged, that she never dated him, and that provocative comments in the recording were merely rhetorical, not literal.

Khan further suggested that text message screenshots included numbers belonging to her team, not her, implying that others might have posed as her and manipulated images to mislead. Notably, she confirmed she applied, but never received, a psychology license, admitting she had completed only a course on psychology, not licensure. She also acknowledged an 'anger problem', seemingly referencing the confrontational tone in some exchanges.

Separately, she allegedly filed a defamation suit against influencer John Dorsey, who shared the recordings and messages online and refused to remove them.

So where does her Instagram repost fit in? By stressing her 'intelligent, rational and fair' followers, Khan may be pre-emptively defending herself, suggesting that those who follow her can differentiate real from deception, thereby dismissing critics as irrational or misinformed.

It reads as a rhetorical device designed to rally her base, reframing controversy as noise that discerning followers won't be swayed by. Whether this strategy will succeed remains a matter of reputation management and audience perception.

Yet, absent compelling proof of innocence, such assertions risk deepening scepticism. Many view her comments as tone-deaf in light of the scandal, potentially alienating those who were merely seeking integrity and transparency.

​​What the Future Holds

Brand rebuilding after such a scandal demands radical transparency, genuine apology and substantive accountability, but perhaps Khan's credibility is now irredeemably fractured. Some reporters warn that without these measures, her brand risks being reduced to a 'meme', symbolic of the broader crisis of credibility in unregulated self-help.

For a public drawn to transformation and authenticity, Khan's fate may hinge on whether she can deliver real evidence of change or whether she becomes another cautionary emblem of what happens when curated personas crumble.

Only time will tell whether Khan's message resonates or fades amid an industry questioning whether substance can ever match the spectacle.