Happy New Year poster
Happy New Year poster

The release of a Shahrukh Khan movie is nothing less than an event of sorts. The Bollywood star is known for coming up with unique marketing and promotional plans for all his new films and now, he kicks it up a notch with his upcoming movie, Happy New Year.

Earlier this month, reports came out stating that Khan has planned a massive promotional tour across US and Canada for his film. The full cast of the movie, including Deepika Padukone and Abhishek Bachchan, will be a part of this event.

Check out the trailer of this upcoming tour called Slam!

Last week, SRK tweeted the tour's schedule and looks like it's going to be a busy September for the cast of Happy New Year.

The film will be released on 23 October, 2014 and the first trailer of the comic caper is expected by 15 August.