Who Is The Voice Behind The Jet2 Holidays Meme: Meet Actress Zoë Lister

By now, everyone has heard the Jet2Holidays meme audio. The voice that has become a staple of British summer holidays now dominates social media as a viral trend, but few know the woman behind the familiar tone.

Zoë Lister, an actress and voiceover artist, has been the voice of the popular Jet2holidays adverts since 2019. Her voice has now gained international attention, thanks to a TikTok trend that has swept through the internet.

In 2025, the familiar Jet2holidays jingle, featuring the line 'Nothing beats a Jet2holiday' accompanied by Jess Glynne's song Hold My Hand, suddenly went viral on TikTok. The trend involves short clips of travel mishaps and funny holiday moments set to the campaign's soundtrack. From people getting tossed into rivers during whitewater rafting to slipping off boats, the videos showcase humorous and often unexpected travel blunders.

After that, the audio seemed to take a life of its own, being used in backgrounds of videos completely unrelated to travel. The trend has turned the airline's advertising jingle into an internet meme, even though mostof the clips are unrelated to the company's actual services.

The Woman Behind the Voice

Zoë Lister, 43, is best known for her role as Zoe Carpenter on the Channel 4 soap opera Hollyoaks, which she played from 2006 to 2010. Beyond acting, she has worked as a television writer and theatre performer, appearing in plays such as Lady Macbeth and touring the UK in productions like Teechers. She also co-founded a comedy duo called 'Vicious Kitty' with Lena Kaur, performing sketches at venues in London.

In 2019, Zoë began voicing adverts for Jet2holidays. The role was initially a straightforward sponsorship gig, linked to the company's sponsorship of Love Island. She recalls it as one of her easiest jobs, with no auditions required—just her voice reel was enough for the casting team to select her. Over time, her recordings expanded across different campaigns, including various destinations and airport announcements.

Zoë Lister's Experience as the Voice

Zoë Lister admits she often hears Jess Glynne's song in her daily life, and the soundtrack has become part of her routine. She records her voiceovers remotely from studios in Maidenhead or London, reading scripts while the music plays in the background. Despite her voice being heard by millions, she jokes that airline staff probably find her voiceover exhausting.

She has not received any special perks like free flights, but she enjoys the work. Zoë says she appreciates the simplicity of her role, with no need for auditions—just her voice is enough. She also finds it amusing that her children recognise her voice on planes and sometimes demand she do the advert's line.

The Cultural Impact

Zoë believes her voice has come to represent a certain Britishness, which might explain its widespread recognition. She has been approached by fans requesting her to do the voice, including children at her kids' school arts week. Despite the popularity, she remains modest about the fame, noting she has never asked Jet2 for freebies or holidays.

Interestingly, Zoë has also contributed to technological projects, helping develop a virtual talking head capable of expressing human emotions. Her work continues to span acting, voiceovers, and innovation, but her role as the voice of Jet2holidays remains her most recognisable achievement in recent years.