YouTube will no longer place ads on video channels that have fewer than 10,000 views. The new change would give YouTube the information to determine the legitimacy of a channel, the company said.
It will bring a review process for new creators who want to join in its Partner Program. So when a video channel reaches the given number of views, YouTube will review the channel's activity and if everything seems fine, it will start serving ads to the channel.
Lunched in 2007, the YouTube Partner Program helps creators monetise content on YouTube in various ways including ads, paid subscription and merchandise. The programme is available in several countries including US, UK, Russia, UAE, South Korea and many more.
Google's video sharing website has also posted guidelines to help creators build their channel and increase viewers to get 10,000 views.
"We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands," Ariel Bardin, VP of Product Management at YouTube said in a statement posted on YouTube Creator Blog on 6 April.
The company did not mention as to how many accounts would be affected by the new policy. According to estimates by internet data firm Pex 164.5 million or about 88% of the total channels in YouTube have views under 10,000. However, these channels only represent 5% of the total views of the 13.2 trillion views on YouTube all time, the Wall Street Journal reported.
The company said the revenue generated on channels having 10K views until date will not be impacted with the new policy.
The new move comes amid the backlash YouTube received from advertisers for placing their ads next to extremist content including hate speech, violence and terrorism. In response to the criticism, Google recently introduced a new system that will let companies verify the ad quality standards on YouTube.