And that's it from Tim.
Tim Cook now recapping though Apple TV, ResearchKit, Macbook and "our most personal device ever" the Apple Watch
Apple Watch priced from $549 up to $1099 depending on your case/strap.
Apple Watch Edition priced from $10,000, available in limited numbers and from limited retailers.
Pre-orders available on 10 April and on sale from 23 April. On Sale in only nine countries, including the UK.
Apple Watch Sport pricing:
- 38mm - $349
- 42mm - $399
Millions of people are now watching a video about aluminium. It's like being back in chemistry class
"This is not your run of the mill aluminium" so we've prepared a short video
Cook confirms all-day battery life promising 18-hour battery life. Plays up the Magsafe charger
iOS 8.2 will come with an Apple Watch app where you will be able to find, download and install apps.
iOS 8.2 available today for download.
And that's it from Kevin Lynch and the apps. Tim Cook back on stage.
Next up, an app from Alarm.com which allows you to remotely control things like the lock on your front door or garage with live video feed right on your wrist.
Next up is Shazam for Apple Watch, which is an app that fits perfectly with the smartwatch form factor.
W Hotel app on demo now, allowing you unlock your door from your Watch. Your Watch is your room key, meaning you no longer have to go to the registration desk.
Digital Touch now being demonstrated, allowing Lynch send a hand-drawn picture to his wife. Cute but a bit boring.
Uber's app for Apple Watch now on display as well as Passbook showing boarding pass. You can now wave your Watch in front of the scanner showing a barcode.
Test call on stage was a little bit odd, but it worked and you get the idea of how it is going to work
Apple Watch will give you a notification to stand up if you have been sitting for a prolonged period of time.
Apple Pay using Apple Watch looks incredibly easy and convenient.
Lynch showing off Siri integration. Siri can be activated using voice or by pressing the digital crown. Allows you search for information or set calendar information
Finally, we're getting a look at some new apps with Kevin Lynch.
We've so far to learn anything new about what Apple Watch can do....
How Apple Watch helps raise the profile of people in Africa is unclear....
Christy now on stage to "talk about her next big adventure".
Apple has given the Watch to model Christy Turlington who has used it to run a half marathon in Africa to promote maternal health on the continent.