Are Labubus Demonic or Evil? Here's Why the Popular Doll Is Being Linked to the Demon 'Pazuzu'

A wave of online speculation has turned a once-whimsical toy into the centre of a viral debate. In June 2025, social media lit up with claims that Labubu dolls were linked to demonic figures.

The dolls, produced by Hong Kong-based brand Pop Mart, became unexpectedly associated with Pazuzu, a Mesopotamian demon popularised in modern culture. It didn't take long for TikTok, Facebook and even a few church livestreams to weigh in.

What's Fuelled the Panic?

The frenzy began with a series of TikTok videos. Users highlighted Labubu's sharp teeth, wide grin and piercing eyes, describing the toy as 'spiritually off'. Some suggested the name 'Labubu' reminded them of 'Pazuzu', the demonic entity featured in The Exorcist.

That loose connection quickly gained traction. Soon, video creators were urging others — especially Christians — to get rid of the dolls. A few claimed they had felt uneasy or experienced strange occurrences after bringing them home.

What Is Labubu Actually Supposed to Be?

Despite the uproar, Labubu was created as a playful fantasy character. First appearing in 2018 as part of Pop Mart's 'The Monsters' series by artist Kasing Lung, the doll's wide eyes, exaggerated ears and toothy grin were meant to depict a mischievous woodland creature, not something sinister.

Neither Pop Mart nor the designer has ever linked Labubu to religious symbols, demons or anything spiritual. It is marketed as a collector's item, often sold in blind boxes and popular among adults and teens.

Why People Are Talking About Pazuzu

Pazuzu is a figure from ancient Assyrian and Babylonian mythology, once viewed as both a demon and a protective force. However, since the release of The Exorcist in 1973, Pazuzu has largely been portrayed as a malevolent entity in pop culture.

While Labubu and Pazuzu share few visual similarities, social media users drew their own connections, citing facial expressions and 'vibes'. That was all it took to spark thousands of reposts and fuel growing suspicion.

How Religious Voices Are Responding

Some individual preachers on TikTok have voiced concerns, though no formal church organisation has issued a statement. These videos focus on the idea that objects can carry spiritual influence, but views vary widely and remain personal. There is no unified stance or religious doctrine naming Labubu as problematic.

For now, the conversation remains more viral than theological.

What Pop Mart Has Said Or Not Said

Pop Mart has not responded publicly to the claims. The company continues to promote the Labubu line as usual, unveiling new designs and selling out limited editions. If anything, the attention has increased interest in the toys.

Collectors report that resale prices are rising, and some believe the controversy has pushed the brand even further into the spotlight.

Why This Story Is Bigger Than a Toy

Labubu's viral moment says less about the doll itself and more about how quickly the internet can reshape a narrative. One minute, it is a cult-favourite figurine; the next, it is linked to ancient demons and church warnings.

In the age of viral videos, even a fictional toy can become the centre of a moral panic — whether there is substance behind the claims or not.