Barclays Bank Switch: Why £900 Isn't Really 'Free Money' — And How to Make the Most of It Before Christmas
Existing customers and recent switchers are excluded

Barclays Bank is offering customers up to £900 to switch accounts before Christmas, in what it calls one of the most generous incentives on the market. The offer has caught the attention of savers across the UK, but strict conditions mean most will not qualify for the full amount. The requirements are demanding, the thresholds high, and the deadlines tight.
The £900 total is split between a current account switching reward and an ISA transfer bonus, each with separate criteria. While the headline figure has drawn attention online, financial experts say the true value depends on how much money customers can move and how closely they meet Barclays' terms.
The promotion is part of a wider push by major banks to attract deposits as competition for savings intensifies. Analysts urge consumers to read the fine print before switching, as fees and commitments may reduce the actual benefit.
What the £900 Offer Really Means
The deal combines two promotions. The first offers up to £400 for switching to a Barclays current account through the bank's app using the Current Account Switch Service by 27 November. New customers receive £200 for opening a standard Barclays Bank Account with Blue Rewards, or £400 for a Premier Current Account, if they deposit £4,000 within 30 days. Blue Rewards carries a £5 monthly fee, which reduces the net gain.
The second promotion applies to Barclays' cash ISA. Savers transferring at least £25,000 receive a £100 bonus, rising to £500 for transfers of £100,000 or more. Only certain ISA types qualify, and transfers must be completed by 28 November.
Together, the two offers make the £900 headline figure possible, though few will meet every condition. Joint accounts, existing Barclays customers and those who switched after 7 October 2025 are excluded.
Why Many Will Miss Out
The main obstacle is eligibility. Many applicants will not meet the balance or deposit thresholds, or their accounts will be excluded. Even those who qualify for one part of the promotion may fall short of the full amount, as reported by The Independent.
Timing is also critical. Barclays requires switches to be initiated through the app and completed within 30 days. Errors in setting up direct debits or verification delays can void the bonus. ISA transfers can take several weeks, leaving little margin before the November cut-off.
Some customers may also assume the reward is guaranteed, but the requirements make it a targeted incentive rather than a universal cash giveaway. The monthly Blue Rewards fee and the need to maintain account activity can further reduce the real return.
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How to Make the Most of It
Experts advise checking all conditions before applying and calculating whether the reward outweighs any costs. Those unable to meet the high ISA threshold may still find the £200 or £400 current account bonus worthwhile.
Applicants should start early, keep written proof of deposits and switching confirmations, and ensure that at least two direct debits transfer correctly. Completing each step carefully increases the chance of receiving the payment before the promotional window closes.
Although Barclays' £900 offer has attracted wide attention, it remains a selective opportunity. The full amount is achievable only for a small number of customers who can move large sums and meet every condition. For others, even a partial reward can provide a useful boost if approached with planning and care.
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