After revealing Ben Affleck as Batman, his Batmobile and the Dark Knight's new threads earlier this month, Warner Bros were probably feeling the tide of goodwill was turning in their favour.
When it was first announced at last year's Comic Con, Batman v Superman excited fans with its very premise and the way in which the announcement was made, with a dramatic reading from Frank Miller's seminal comic The Dark Knight Returns.
Then they cast Ben Affleck as Batman, which proved to be a very unpopular decision. Gal Gadot as Wonder Woman also raised a few eyebrows, as well as the very inclusion of Wonder Woman herself.
It has seemed as though the supposed Man of Steel sequel was in fact a thinly-veiled almost-but-not-quite Justice League film. The announcement that Justice League would follow soon after it - with Zack Snyder directing once again, didn't ease those concerns.
Then they revealed their Batman, showing off a look most fans agreed was fantastic. This has been followed up with the announcement of the film's title - which is now Batman V Superman: Dawn of a Justice. People have not been best pleased by the announcement, and took to Twitter to vent their frustration.
Here are some choice tweets...
Batman V Superman: Dawn of Justice stars Ben Affleck, Henry Cavill, Amy Adams, Jesse Eisenberg, Gal Gadot and Ray Fisher. It is set for release on 29 April 2016.