Controversial X Factor star Honey G is now among the favourites to win the contest after bookmakers slashed odds on the rapper completing a sensational turnaround.

Originally dismissed as a parody act by both the public and X Factor boss Simon Cowell, Honey G has gradually won over the viewers and judges alike – leading to a standing ovation last week.

Critics, however, claim the contestant, a self-proclaimed "North Weezy" resident, represents nothing more than cultural appropriation.

But now it seems public support is fully behind Honey G, particularly after last night's performance of Kriss Kross' 1993 classic Jump, with bookmakers slashing odds on the former recruitment manager – real name Anna Gilford – winning the competition.

Exclusive odds revealed to IBTimes UK by Paddy Power suggest that the privately educated rapper may be well on her way to the prize money and a much-converted recording contract.

Spokesperson Lee Price said: "Honey G was a 40/1 long shot to win the competition before the first X Factor finals show, but has been slashed in price several times ever since.

"Currently, she is 10/1 to win – meaning the odds of her winning have been cut by a quarter.

"I know most novelty acts usually can't sing, but she can't rap either – and yet everyone, including Simon Cowell, loved her performance last night.

"And I hope she goes all the way in the competition. Seeing her tackle Big Band week would really be spectacular."

And it seems the 35-year-old may need the money. Mail Online claim she is currently unable to repay a £1,000 debt to the recruitment company she worked for recently went out of business.

A letter reportedly sent by Gilford to Intelligent Business Transfer in October and obtained by The Sunday People, reads: "I have no assets and no money in the company. I cannot afford to pay your bill.

"I have also taken indefinite leave from my business to compete in the live finals of X Factor.

"I'm looking now to leave my business and pursue a full-time career as a rap music artist. Sorry."