The stars of the soaps left the scandals of Albert Square and the controversies of the cobbles behind them as they donned their glad rags for the British TV Soap awards.
It was wall-to-wall glamour as they ditched their otherwise drab wardrobes to bring a touch of Hollywood to Hollyoaks and a dash of elegance to Emmerdale.
Hosted by This Morning's Phillip Schofield, the event at the Hackney Empire in East London saw TV stars Jennifer Metcalfe, Jorgie Porter and Jacqueline Jossa shine on the red carpet in show-stopping designer gowns .
Metacalfe, who plays Mercedes McQueen in Hollyoaks, wore a figure hugging red dress, matched with leopard-print shoes.
Eastenders star Jacqueline Jossa, a red carpet favourite, looked ultra stylish in a dress featuring a bold, sheer panel with peacock-effect feathers.
Jorgie Porter opted for a turning silk gown while Jazmine Franks modelled a distinctly Grecian style. Mandip Gill showed off a timeless look in a shimmering a jewel-encrusted gown.
Coronation Street star, Michelle Keegan who is soon to make her dramatic exit from the soap, made a statement in a monochrome trouser suit with the ultimate accessory of fiancée TOWIE star Mark Wright.
Coronation Street scooped the British TV awards last year winning eight prizes and last week won the BAFTA for best British soap.
Shona McGarty looked stunning in a backless, red carpet gown with a train.
Hosted by Philip Schofield, the awards based on a public vote and panel decisions, will take place tonight (May 24) but will be screened on ITV Sunday evening at 8.15pm.
The Nominations for The British Soap Awards
BEST SINGLE EPISODE
Hayley's Death - Coronation Street
Perfect - Doctors
Lucy's Death: The Aftermath - EastEnders
The Woolpack Siege - Emmerdale
John Paul's Rape Ordeal - Hollyoaks
BEST DRAMATIC PERFORMANCE
David Neilson (Roy Cropper - Coronation Street)
Chris Walker (Rob Hollins - Doctors)
Lindsey Coulson (Carol Jackson - EastEnders)
Charley Webb (Debbie Dingle - Emmerdale)
Stephanie Davis (Sinead Roscoe - Hollyoaks)
BEST COMEDY PERFORMANCE
Simon Gregson (Steve McDonald - Coronation Street)
Sarah Moyle (Valerie Pitman - Doctors)
Linda Henry (Shirley Carter - EastEnders)
Laura Norton (Kerry Wyatt - Emmerdale)
Dan Tetsell (Jim McGinn - Hollyoaks)
BEST YOUNG PERFORMANCE
Alex Bain (Simon Barlow - Coronation Street)
Oliver Woollford (Tom Finlayson - Doctors)
Mimi Keene (Cindy Williams - EastEnders)
Joe-Warren Plant (Jacob Gallagher - Emmerdale)
Ellis Hollins (Tom Cunningham - Hollyoaks)
SPECTACULAR SCENE OF THE YEAR
Nick and David's Car Crash - Coronation Street
Opening Of Austenland - Doctors
Johnny Comes Out To Mick - EastEnders
The Woolpack Flood And Siege - Emmerdale
Hollyoaks Blast - Hollyoaks
BEST ON-SCREEN PARTNERSHIP
David Neilson & Julie Hesmondhalgh (Roy & Hayley Cropper - Coronation Street)
Danielle Henry & Lu Corfield (Mandy Marquez & Lois Wilson - Doctors)
Kellie Bright & Danny Dyer (Linda & Mick Carter - EastEnders)
Charlie Hardwick & Chris Chittell (Val & Eric Pollard - Emmerdale)
Jennifer Metcalfe & Joseph Thompson (Mercedes McQueen & Dr Paul Browning - Hollyoaks)
Amy Kelly (Maddie Heath - Coronation Street)
Maddy Hill (Nancy Carter - EastEnders)
Michael Parr (Ross Barton - Emmerdale)
Charlie Clapham (Freddie Roscoe - Hollyoaks)
Hayley's Cancer - Coronation Street
Jas Stalking - Doctors
Hello Stacey, Goodbye Janine - EastEnders
Killer Cameron - Emmerdale
Sienna Steals Nancy's Life - Hollyoaks