christmas jumpers
A woman takes part in an attempt to break the world record for the most people wearing Christmas jumpers in London Getty

The annual Christmas Jumper Day is taking place this Friday, the day to don your best festive knitwear in the name of charity.

Now in its third year, the Save the Children campaign is asking for more people to join in to "make the world better with a sweater", to raise funds for the charity's work with disadvantaged children in Britain.

A variety of celebrities are taking part this year, including Fearne Cotton, Paul O'Grady, Greg James, Frankie Sandford, Una Healy and Natasha Kaplinsky. You can even create your own Christmas jumper and share your success – or failure – on social media with #teamcraft.

"This year will be our biggest Christmas Jumper Day yet," Tanya Steele, executive director of fundraising at Save the Children, said. "We had over a million people take part last year and we want to see even more jumpers being worn this year.

"As with every campaign, partners play a huge role and we are thrilled that George at Asda is our official retail partner. They have produced an amazing jumper range and stores across the UK will help us reach a huge audience and raise vital funds," Steele added.

"Thanks to our fantastic range and variety of partners, there is a Christmas jumper for every style and personality– including our beloved pooches – so there really aren't any excuses not to don a festive sweater and help raise millions of pounds to improve the lives of children around the world."

Various shops across the UK are selling jumpers carrying a donation to the campaign, including Beyond Retro and MorphCostumes.

In celebration of Christmas Jumper Day, IBTimes UK brings you the most festive of the festive knitwear from the high street:

christmas jumper h and m
H&M, £24.99
christmas jumper topshop
Topshop, £46
Christmas jumper river island
River Island, £20
Christmas jumper beyond retro
Beyond Retro, £20
christmas jumper asda
Moda at Asda, £16
christmas jumper monsoon
Monsoon, £59