The Amazon rainforest has been on fire for the past three weeks and there has been very little coverage by the international media. Celebrities and other influential personalities have taken it upon themselves to try to call the world's attention to the crisis. Sadly, instead of pushing the world to act, many famous names have been slammed for spreading old and "misleading" photographs.

On Wednesday, football superstar Cristiano Ronaldo took to Twitter and posted a photo with the caption: "The Amazon Rainforest produces more than 20% of the world's oxygen and its been burning for the past 3 weeks. It's our responsibility to help to save our planet. #prayforamazonia

The Amazon Rainforest produces more than 20% of the world’s oxygen and its been burning for the past 3 weeks. It’s our responsibility to help to save our planet. #prayforamazonia pic.twitter.com/83bNL5a37Q

— Cristiano Ronaldo (@Cristiano) August 22, 2019

Despite Ronaldo's good intentions, France24 has called out the footballer for spreading what they call "disinformation." According to them, the photo that Ronaldo used was not from the current fire. Instead, it was "taken on March 29, 2013 by Lauro Alves, from the Brazilian agency RBS, in the non-Amazonian state of Rio Grande do Sul."

The website also pointed out that photos used by other celebrities are similarly flawed. Photos posted by the likes of actor Jaden Smith, tennis star Novak Djokovic, pop star Ricky Martin, F1 driver Lewis Hamilton and Hollywood star Leonardo DiCaprio were all taken in other locations or as far back as several decades ago.

Even French President Emmanuel Macron did not escape criticism. He also took to Twitter on Friday, and called on the other G7 leaders to discuss what they can do about the Amazon rainforest fire. However, he was also called out for using an old photograph.

Our house is burning. Literally. The Amazon rain forest - the lungs which produces 20% of our planet’s oxygen - is on fire. It is an international crisis. Members of the G7 Summit, let's discuss this emergency first order in two days! #ActForTheAmazon pic.twitter.com/dogOJj9big

— Emmanuel Macron (@EmmanuelMacron) August 22, 2019

The photo that he posted was allegedly taken by American photojournalist Loren McIntyre, who died in 2003. As such, the photo could not possibly be current.

It wasn't just Macron's photo that drew criticism. Several people responded negatively to his tweet.

The Amazon is ours, let us take care of it. Use your time to take care of your Islamization country, France will fall and it will not be long.

— Cássio Neves לואיז (@cassionevesc) August 22, 2019

Many Brazilians appear to have taken offense at the fact that Macron called the Amazon "our home." Several people pointed out that Macron has a low approval rating and he should therefore think about fixing his own problems. He was also called out for spreading "fake news."

IT IS NOT YOUR'S HOME! The Amazon rainforest belongs to the Brazilian people and it is under our sovereignty. Amazon is my people's house and it will always be. Europe is destined to sucumb to infamy and shame while Brazil will enrich from Amazon's vast natural resources.

— Manoel Gontijo (@manoelmsgontijo) August 22, 2019

Several tweets seem to imply that the Amazon rainforest fire is not a big deal.

Shame on you, Mr. Macron.
The truth is that Amazon forest has cycles of dry and rainy season.
During the dry season the forest usually registers fire spots in different areas. It happens every year.

— Rafael Fontana (@RafaelFontana) August 22, 2019

Despite the criticism, Canadian Prime Minister Justin Trudeau appears to be on board with Macron. He replied, "I couldn't agree more, @EmmanuelMacron. We did lots of work to protect the environment at the #G7 last year in Charlevoix, & we need to continue this weekend. We need to #ActForTheAmazon & act for our planet — our kids & grandkids are counting on us."

I couldn’t agree more, @EmmanuelMacron. We did lots of work to protect the environment at the #G7 last year in Charlevoix, & we need to continue this weekend. We need to #ActForTheAmazon & act for our planet — our kids & grandkids are counting on us. https://t.co/KwaR8Eevq5

— Justin Trudeau (@JustinTrudeau) August 23, 2019

Many questions come to mind. Does it matter which photos were used to call the world's attention to the crisis? Is it even a real crisis? It appears as though several people from the affected area are not keen to receive help. What's the real situation surrounding the Amazon rainforest fires?

It remains to be seen how this story will unfold.

Cristiano Ronaldo
International football superstar Cristiano Ronaldo © Faugère / Team