Diemond Star & Belal Life on Why Brands Must Aim for a "Cult Offering"

As social media continues to boom, brands are realizing that people want companies that build a personal connection with them. The best way to spread the word about your products is to create a "cult offering," or a product or experience that is bound to attract your most diehard fans. Brands Diemond Star and Belal Life are both examples of such companies that are creating items their patrons would be happy to wait in line for.

Diemond Star sells luxury shock-absorbing drumsticks. Their drumsticks are incredibly durable, and the shock dies out, giving drummers a better sound and comfort. Being pair pitched and weight-matched, and made with premium-quality American hickory, they're among the most elite accessories within the drumming community. "Anyone can go to a music store and get a pair of cheap drumsticks," said Founder Landon Hall. "But what we offer is a much superior product that will change the way you play music. Our products make a huge difference for any drummer, and so, they're a cult classic." Drummers from far and wide are more than content to stand in line or wait for new stock to come in because that's how much they are dedicated to what Diemond Star produces and stands for.

Belal Life, on the other hand, sells luxury watches to a wealthy clientele. They carry beautiful watches from brands like Rolex, Patek Phillippe, Richard Mille, and Graff. These watches won't go out of style quickly, and they're made with fantastic craftsmanship that's unparalleled. Once you've found what you're looking for in their online store, you'll need to schedule a time to work with a professional concierge and try out the timepiece. "One of the things customers love the most about us is our elite watch buying experience," said Belal Shaher, the company's CEO. "We treat our customers like family while making them feel valued and rich."

Businesses can no longer coast by offering mediocre products and services. Nowadays, for competing and creating a distinct name in an overcrowded market, it's essential to develop a cult offering that will keep customers coming back again and again.