One Direction star Harry Styles has reportedly been secretly dating British model Daisy Lowe, while also romancing American television reality star Kendall Jenner.

According to Us Weekly, the 19-year-old has "been seeing Daisy for a month. The Kendall thing isn't serious."

It was reported previously that Styles got in contact with the 24-year-old daughter of actor Gavin Rossdale through their mutual friends Kelly Osbourne and Nick Grimshaw.

"When Harry met Daisy there was a real spark. When they see each other they make sure it's in private at night or with a group of friends," a source revealed to The Sun.

The two reportedly were "all over each other" at model Alexa Chung's 30th birthday party on 11 November and had attended a W magazine London Fashion Week party together on 14 September.

The youngest member of the boy-band One Direction has often been linked with older women, including 33-year-old television host Caroline Flack and 32-year-old radio presenter Lucy Horobin, besides Chung.

Meanwhile, the 18-year-old Keeping Up With The Kardashian star is head-over-heels for him.

"Kendall is so into Harry," a source close to her told Us Weekly.

Styles, who was recently crowned 2013 style icon at the British Fashion Awards, was first linked to Jenner in November when they were spotted leaving a dinner date at Craig's restaurant in West Hollywood. The two have denied reports that they are romantically linked.

"We're friends," Jenner told reporters at the American Music Awards in November. "He's cool."