New Blackburn Rovers boss Henning Berg is targeting promotion upon signing a three-year deal at Ewood Park.
After seven-and-a-half years at Rovers split over two spells as a player, Berg has re-joined the Championship club following spells as manager at Lyn and Lillestrom in Norway.
The 43 year old faces the challenge of helping Blackburn bounce back into the Premier League at the first time of asking following last season's relegation, and Berg is confident he has a squad capable of fulfilling that ambition.
"We want to win promotion," said Berg. "That is our goal. That is our only ambition.
"If it is straight up or via the play-offs, it doesn't matter. That is the only thing we wanted to do.
"The most important thing is for us to go up and get back into the Premier League.
"We are not going to win the Premier League but the main thing is for us to go up. We have a good chance, we have a good squad and there are still things to improve in our play.
"When we go up, we will have a look at things."
During a career in which he made in excess of 200 appearances for Blackburn, Berg won both the Premier League title and the League Cup and will hope his return can spark an assault on another piece of silverware.
Rovers are currently fifth in the Championship table, five points behind pacesetters Cardiff City.
The appointment of Berg ends a drawn-out recruitment process to find a replacement for former boss Steve Kean, who labelled his position as 'untenable' under the ownership of Venky's upon resigning in September.
The Indian owners have been criticised for handling of club affairs and their refusal not to replace Kean during their faltering Premier League campaign, which sparked angry protests from supporters.
Global advisor Shebby Singh said: "We went through quite an exhaustive criteria list.
"We deliberated on different groups of candidates and I think finally we have come to a conclusion where we have got the experience.
"Henning has nearly seven years of [managerial] experience and his stature as a player, not only with Blackburn, but with Manchester United.
"When you work with great managers, there is a lot you take away from that. We arrived at a point where we said 'we have found the right man'."