Honor - Huawei's millenial-targeting brand for "digital natives" - has officially launched its latest flagship handset in the European market. The high-spec, low-cost Honor 8 will be available from selected online retailers from 24 August, starting £369.99 in the UK for the base 32GB model.

From a design point, the main talking point of the Chinese manufacturer's latest cut-price handset is its rather stunning finish, built from 15 layers of glass and set into a diamond-cut metal frame. The build creates an eye-catching prism line effect that certainly belies its budget price tag at a glance.

The 5.2in device sports a 1080p Full HD LTPS display and continues Huawei P9 and Honor 8's tradition of a dual-lens rear camera set-up. The 12 megapixel snapper comes with HDR, pro and slo-mo modes, laser auto-focus and a suite of filter effects intended to excite its "brave" customer base. An 8 megapixel front-facing camera is also present for the selfie-holics.

In terms of raw specs, the Honor 8 packs an octa-core Kirin 950 chipset that the OEM promises will consume less power than the Snapdragon 820 and other standard processors. 4GB of RAM, USB-C fast-charging tech, expandable storage up to 128GB via its microSD card slot and an impressive 3000mAh non-removable battery complete an enviable spec sheet for a smartphone that comes in below £400. The Honor 8 runs Android 6.0.1 Marshmallow out of the box, topped by the Emotion UI 4.1.

One of the most interesting features comes courtesy of the fingerprint sensor that doubles up as a multi-purpose button in lieu of a physical home button. Dubbed "Smart Key", as well as acting as a security method - which Honor claims improves in terms of accuracy the more it is used by its owner - the fingerprint sensor also can be held or double-tapped to open specific apps at speed. Perfect for those looking to quickly boot up Pokemon Go on a whim.

IBTimes UK attended the Paris launch event for the Honor 8 and will be spending some time getting to know the handset before sharing our hands-on early impressions ahead of a full review at a later date.

Honor president George Zhao took to the stage at the event to unveil the handset, stating that it is a smartphone "born for the young and young at heart".

Commenting on the launch and the youth-baiting appeal of the Honor 8, uSwitch.com's Ernest Doku said that the "Honor 8 joins the club that already counts the iPhone SE and Samsung Galaxy A as members - all are handsets targeted towards techy Generation Y who crave tons of features but refuse to pay flagship smartphone prices."

Doku also noted that the low-budget, high-spec approach is "likely to be a honeytrap for millennials living vicariously through Instagram and Snapchat; especially when wrapped up in a sleek glass handset that actually looks good."

The Honor 8 comes in three colours in the European market - Midnight Black, Sapphire Blue and Pearl White. It will be available to buy from Honor's vMall from 24 August, with Amazon, Clove and other online retailers also stocking the device.

Honor 8 European launch
The Honor 8 in Sapphire Blue. Honor