Huawei's Android Wear powered smartwatch unveiled at the Mobile World Congress event in Barcelona in March is now available for purchase in the UK via its own website vMall and select Selfridge stores. It will be available widely from other stores in the country by the end of this month. It is also coming to the Play Store soon.

Starting at £289 for the entry-level silver Huawei Watch with leather band, the price goes all the way up to £599 depending on the style. The Classic black leather almond tip, stainless steel link and stainless steel mesh are priced between £289 and £329, whereas the Active black leather flat tip and black plated stainless steel link models cost between £329 and £369.

The watch, Huawei's first smartwatch in the wearable family, comes in a range of stainless steel and black frames as well as 40 unique watch face designs, with a wide range of watch straps such as black leather, stainless steel mesh, stainless steel links and black plated stainless steel links.

The company says it will be rolled out in more than 20 countries and regions including the US, the UK, Argentina, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Switzerland and the United Arab Emirates.

James Jie, managing director of UK&I Consumer BG, said: "The Huawei Watch is the ultimate in smartwatch technology, combining a premium look and feel with smart technology. We are hugely excited to see the Watch go on sale in the UK - another fantastic step for Huawei, offering consumers a clear winner in connected devices within the Android market. We hope that our customers enjoy wearing the Huawei Watch."