Gigi Hadid and Kendall Jenner
Gigi Hadid (L) and Kendall Jenner (R) at the Balmain Aftershow Dinner, Paris Fashion Week 2015. Jenner is reportedly being snubbed by Hollywood producers in favour of Hadid. Jacopo Raule/Getty Images For Balmain

US TV personality/model Kendall Jenner was allegedly ignored by film producers at the Cannes Film Festival 2015 because of the Kardashian's reputation.

According to a report in Hollywood Life, producers prefer the 19-year-old Keeping Up With the Kardashians star's friend, Gigi Hadid, over her in their movies.

"Many producers feel they could cast Gigi in a film, and they would have no stigma to it," a source said. "But there would be a stigma if the billboards said, 'Starring Leonardo DiCaprio and Kendall Jenner'. That just doesn't work. Gigi is the darling, and Kendall has a lot more proving to do because in many producers eyes they have a lot more to lose by casting Kendall in anything."

"Most of the film producers that are in Cannes are from the states, and the millionaires and billionaires everyone is schmoozing are telling these producers they like Gigi over Kendall for a host of reasons," the insider added. "They feel that Gigi is more exotic looking, doesn't carry the baggage that Kendall does with her family, and Gigi is more of a fresh face that they would love to give a chance to over Kendall."

Kim Kardashian's half sister, who has consistently said that she wants to be taken seriously in the modelling industry, had dropped her famous last name last year.

She had listed her name simply as Kendall in the online portfolio for her modelling agency, The Society Management.

It was previously reported that Jenner, who was named the new global face of Estée Lauder, was bullied by other models during the New York Fashion Week. They felt that Kendall made it to New York Fashion Week because of her last name and her brother-in-law Kanye West's connections.

During an interview with Love Magazine, Jenner revealed how the family reality show hindered her modelling career.

"I was like, 'You know what? I want to be high fashion. I want to be taken seriously… People think that this [success] just came to me. But it didn't. What I have has almost worked against me," she said. "I had to work even harder to get where I wanted because people didn't take me seriously as a mode because of the TV show. I went on castings and some people weren't feeling me because of my name. But it was great when people didn't recognize me. I was like, 'Thank you. Please don't recognize me.'"