You wouldn't expect North Korea to promote the latest Seth Rogen and James Franco comedy, but that's exactly what they've inadvertently done.
Rising to the comic pair's bait, North Korea has denounced The Interview, which stars Franco and Rogen an aspiring journalist and his producer who are hired by the CIA to kill North Korean leader Kim Jong-un after setting up an exclusive interview with the rotund dictator.
In response to the film (trailer can be watched below) executive director of the Centre for North Korea - U.S. Peace Kim Myong-chol told the Telegraph: "There is a special irony in this storyline as it shows the desperation of the U.S. government and American society.
"A film about the assassination of a foreign leader mirrors what the US has done in Afghanistan, Iraq, Syria, and Ukraine," he added. "And let us not forget who killed [President John F.] Kennedy – Americans. In fact, President Obama should be careful in case the US military wants to kill him as well."
Of course for North Korea coming out and criticising the film in any official or unofficial capacity just makes the film's success more likely when it's released on 29 October.