The poster can be seen in an area heavily hit by drone attacks #NotABugSplat

A group of artists have unveiled a huge poster of a child's face in an area which has been heavily targeted by US drone strikes in a bid to "save innocent lives".

The giant art installation can be seen in the Khyber Pukhtoonkhwa region of Pakistan. The project has been named #NotABugSplat – a reference to Bug Splat, an alleged military term describing someone who has been killed by a drone attack.

The child featured in the poster is said to have lost both her parents and two young siblings in a drone attacks.

According to the group's website, more than 3500 people haven been killed by drones in the area, including over 200 children.

The idea behind the poster is to ensure drone victims are no longer an "anonymous dot on the landscape, but an innocent child victim's face".

The group added they hoped the project will "create dialogue amongst policy makers, eventually leading to decisions that will save innocent lives".

Saks Afridi, spokesperson for the group, told Channel 4 News: "We've been working on this for a few months. About a month ago we put it together and about two weeks ago we installed it in Pakistan.

"The child in the poster is a victim of a drone attack – she is nameless. We know she lost both parents and two young siblings in a drone attack.

"She's an image of innocence like most children in that area."

Local residents helped artists set up the poster #NotABugSplat

The term 'Bug Splat' was mentioned in a 2012 Rolling Stone article about the rise of drone attacks. The article said the term came about as "viewing the body through a grainy-green video image gives the sense of an insect being crushed".

US officials have insisted that drone attacks are the most effective way to combat terrorism.

According to a report by the Foundation for Fundamental Rights, only around 2% of all drone casualties in Pakistan have been senior Taliban and Al Qaida leaders.