Roblox's Top 10 Creators Took $657M in a Year as Viral Games Built in Months Dominate

Roblox's 10 highest‑earning creators took home an average of $65.7 million each in Developer Exchange payouts in the 12 months to 30 June 2026, Roblox told its Developers Conference, meaning the top tier collectively received about $657 million as viral games built in months surged up the charts.

The figure refers to DevEx payouts, through which eligible creators convert earned Robux into real money. It is not a measure of lifetime game revenue or the personal income of 10 individual developers.

Across the platform, creators received approximately $1.7 billion through DevEx during the period, up about 50% from the previous year, according to Roblox. The company said creators have earned more than $5 billion through the programme since its launch in 2013.

Roblox's Creator Economy Is Highly Concentrated

The top 10 therefore accounted for roughly 39% of the entire $1.7 billion payout pool. Roblox said the average payout was about $10.8 million for its top 100 creators and $1.4 million for its top 1,000.

More than 42,000 creators participated in DevEx during the period, with the median payout at about $1,500.

The gap between the median and the highest‑paid group is reflected directly in the payout figures.

Roblox has not publicly identified the 10 creators behind the $65.7 million average in its written announcements.

The figure therefore cannot be treated as 10 individual developers each personally receiving $65.7 million, particularly because major Roblox projects can involve teams, studios and multiple owners.

The latest top‑10 average is also well above Roblox's earlier disclosed figure of about $33.9 million. The comparison comes as the overall DevEx pool expanded to approximately $1.7 billion during the latest 12‑month period.

Viral Roblox Games Can Scale In Months

The payout figures come as a series of breakout games have reached huge audiences soon after appearing on Roblox. 'Grow a Garden', released in March 2025, began with a first version reportedly built by a 16‑year‑old developer in about three days.

The project was later expanded by a team as its audience grew, eventually passing 20 million concurrent players. 'Steal a Brainrot', released in May 2025, also scaled rapidly and surpassed 20 million concurrent players in August 2025. Its peak concurrent audience later exceeded 'Grow a Garden's', according to published tracking.

The pace is visible beyond individual breakout titles. Roblox said that in August 2026, 28% of its top 100 games by hours and 33% of its top 1,000 had launched within the previous 90 days.

Those rankings measured hours engaged during August, meaning the percentages capture recently launched games already reaching the platform's highest levels of player engagement.

Roblox is also lowering the technical barrier to making those experiences. The company said its AI‑powered Build tool had been used to publish about 9,000 games, while 71% of creators who used the tool had never previously used Roblox Studio.

The $657 million figure cannot be attributed to 'Grow a Garden', 'Steal a Brainrot' or any other named game because Roblox has not disclosed which creators make up the top 10.

The games demonstrate how quickly Roblox experiences can reach enormous audiences, but the company has not linked their player numbers or revenue to the disclosed top‑10 payout figure.

DevEx payouts represent money creators received by converting earned Robux, rather than a game's total revenue or an estimate of the wider value of its business.