Prospective Democratic presidential candidate Hillary Clinton is changing her campaign strategy the second time around.
A new report by CNN reveals that Clinton's 2016 campaign will be a more personal affair, with fewer mentions of her own ambitions, smaller crowds and fewer "soaring rallies."
Clinton has not announced her candidacy yet, but recent developments have hinted that she will make that announcement soon.
On 3 April, the Democrat's team signed a lease for a campaign headquarters in Brooklyn, providing the biggest clue she will be running in the election. Rules by the Federal Election Committee dictate that potential candidates have 15 days between conducting campaign activity and filing a campaign committee.
According to ABC News, Clinton's likely campaign has been accompanied by several reports of new hires, including former Obama aides and Ready for Hillary workers. CNN reported that Democratic activists in Iowa and New Hampshire have been put on alert that the former secretary of state will soon be visiting.
Clinton's new campaign strategy includes more trips and attention to Iowa and New Hampshire, and less frequent stops in South Carolina and Nevada, CNN reported. Another change to the new campaign? A renewed focus on the concern of potential voters instead of an emphasis on winning.
Trips to Iowa could include a series of small events to garner as many Democratic votes as she can. Tom Henderson, chairman of the Polk County Democratic Party in Iowa, told CNN that Iowa voters want a primary campaign or a "serious conversation" regarding the state of the country and President Obama's successor.
"The Democratic voters in Iowa are eager for this to get started," Henderson said. "Many Democrats believe that a spirited caucus and primary season is essential to a successful Democratic presidential campaign in the fall of 2016."
Whether Clinton has a primary challenger or not, she has told aides that she plans to campaign as though she has one and intends to listen to the concerns of voters, CNN reported. This campaign differs greatly from her first presidential bid in 2008, which was announced with a video that stated: "I'm in. And I'm in to win."
Campaign workers will also aim to reintroduce a more personal Hillary Clinton. While the former first lady has nearly 100% name recognition, most potential voters do not know her personal story.
Bakari Sellers, a South Carolina Democrat who ran for lieutenant governor in 2014, told CNN, "Reintroducing her is important because we want to make sure that the opposing party and even other Democrats aren't able to cast the secretary in a light that just isn't her. She has an amazing skill to connect with voters and we just have to give her that opportunity."