Freeview's Football Fan Focus uncovered that some Brits perform certain rituals in preparation for watching a match on TV. These include making sure the fridge is stocked full of food and drink (16%), watching the match in HD for a better viewing experience (13%), wearing your football kit to support your team (8%) and even wearing lucky underwear.
Should England get knocked out of this summer's tournament, a quarter of Brits will take their frustration out on the TV: by turning it off, throwing something at it or damaging it completely. 7% expect to cry after the final whistle of a knockout match.
The study found that arguments may be looming, with over half (51%) of men planning to watch the football on their own, compared to 57% of women who plan to watch with their partner.
With so many fans set to be divided in their viewing habits, the UK's most popular TV service enlisted Oxford-based world body language expert and behavioural psychologist, Dr Peter Collett to observe a range of fans in a Gogglebox-style experiment. He spent hours closely examining the body language and behaviours of fans watching football on TV to understand just how they respond to different moments in a match, and why.