Crystal Palace winger Wilfried Zaha is not for sale according to co-chairman Steve Browett, despite the England Under-21 international being linked with Arsenal, Liverpool and Manchester City.
Zaha has scored four goals for The Eagles this season, as the club have stormed into the Championship play-off places with Dougie Freedman's side recording six wins in their opening 10 games.
The 19 year old is the shining light of Freedman's young side, and has been regularly linked with moves away from Selhurst Park, with the likes of Arsenal, Liverpool and City all reportedly interested.
And co-chairman Browett, who helped orchestrate a take-over of the club in 2010 alongside fellow chairman Steve Parish, Martin London and Jeremy Hosking, says the club are in no financial position where they need to sell Zaha and predicts he will be applying his trade in the Premier League with Palace next season.
"I can assure you that Wilfried is not 'for sale'," Browett posted on a club forum using the name CPFC2010. "We hope that he'll be playing Premier League football next season. For us.
"Even if that doesn't happen, he's only 19 and still learning his trade in surroundings where he is comfortable and happy. He's on a five-year contract and we really don't need the money."
"The four of us bought the club so that we could enjoy watching Palace play football, not to cash in as soon as the moneybags clubs come waving their cheque books," Browett added. "I hope that's clear enough.
"PS - and if he [Zaha] keeps developing the way he has so far you'll be reading plenty more rubbish in the Sunday papers."
The fleet-footed Zaha, who was voted as the fifth best player outside the Premier League by readers of FourFourTwo magazine at the start of the year, has four caps for the England Under-21 side, but could still play full international football for the Ivory Coast, the country of his birth.
Palace's fruitful youth system last season saw them follow a solid showing in the Championship with a semi-final appearance in the League Cup, beating Manchester United at Old Trafford along the way.
Zaha is among a group of young players brought through the Selhurst Park Academy, and such has been the impressive nature of his performances that he signed a new contract until 2017 last year.
It was understood that Arsenal were looking at Zaha as the potential replacement for Theo Walcott, whom the club are yet to tie down to a new deal.
Walcott is in the final year of his contract and is yet to agree an extension to his current deal, with the situation evoking memories of the departures of Robin van Persie and Samir Nasri, who both left late into their deals at Arsenal.
With Liverpool low on attacking influence, Brendan Rodgers' reported admiration of Zaha is to be expected, especially with Zaha's style of play comparable to that of Scott Sinclair, a player who thrived under the Northern Irish boss during his days at Swansea City.
Rodgers has also shown a desire to bring through young players into the first-team squad this term, with Premier League debuts handed to the likes of Raheem Sterling and Suso as the Liverpool boss looks to subsidise his squad with academy graduates, which would bode well for Zaha, a former england Under-19 international.
Meanwhile, City are also likely to see Zaha as a prospect for the future, but the Palace winger will be wary of the how the careers of the likes of Shaun Wright-Phillips and Adam Johnson have faltered since their moves to the club under Shiek Mansour's reign as owner, with many players having been frozen out at the Etihad Stadium.