The latest Beyonce waxwork at Madame Tussauds has become a laughing stock on social media. The Formation singer appears to be unrecognisable in the new mould with many claiming her skin has been lightened so much that she resembles a "white woman".
A photo of the Madame Tussauds figure began circulating on 19 July although it is not yet known in which of the museum's locations it stands.
The wax version of Beyonce, 35, strikes one of the singer's fierce diva-like poses while wearing a shimmery purple blouse with matching hot pants and thigh-high boots. It is likely that the image was modelled on one of the stage costumes Beyonce wore on her Mrs Carter Show World Tour in 2013, with the singer's skintight purple leotard an iconic outfit from the performances.
However, Beyonce's facial structure on the waxwork bears little similarity to the singer with her nose seemingly different and her skin tone much lighter.
Ridiculing the waxwork on Instagram, one unimpressed user said: "Definitely a total fail!!, without knowing who is was meant to be initially I thought the person was a Caucasian woman."
Another critic weighed in: "Why is she white? She looks like Lindsay Lohan," while one other said: "I'd be offended if I was the queen B herself... looks like an impersonator!"
One joked on Twitter: "Why does Beyonce's wax figure at Madame Tussaud's look less like #Beyoncé and more like Becky With The Good Hair tho?"
Many compared the figure to other non-black pop stars like Britney Spears, Shakira and Christina Aguilera. Another eagle-eyed commentator also noted the impressive Kylie Jenner waxwork which was also unveiled at a Madame Tussauds this week, stating: "They really made Kylie's wax figure spot on and disrespected Beyonce like that."
It is not the first time Madame Tussauds have come under fire over a waxwork of Beyonce. In January, a branch of the museum in Canada faced a storm of backlash over a figure which made the singer appear much thinner than her actual size while elongating her face.