Cinephiliphoto challenge
Cinephiliphoto challenge 1jamiebell/twitter

While the ALS Ice Bucket Challenge craze continues to spread, a new, more simple and convenient, challenge has gone viral grabbing the attention of Twitter users worldwide.

It's called the #Cinephilephoto Challenge!

Cinephilephoto Challenge is all about sharing your love for films – that's it. No political agenda, no charities to argue about, no social issues - just plain fun and reminding each other what the magic of cinema means.

It's a chain-letter style challenge, it's super-easy and here's how it works (via Moviepilot):

The challenge seems to be a big hit on social media with several celebrities also joining the bandwagon. Here are some Cinephilephoto Challenge posts on Twitter: