Asus Zenfones Now Available to Buy Online in India, At Normal Pricing
Asustek Computer Inc Chairman Shih speaks during a news conference. Reuters

Asus Zenfone 4 which was released a couple of months ago with Android 4.3 KitKat OS out of the box, can now be updated to Google's Android 4.4 KitKat via the over-the-air (OTA) mechanism.

Asus Zenfone is a typical value-for-money smartphone, and the device has seen two other iterations, viz Asus Zenfone 5 and the comparatively high-end Zenfone 6.

With the Asus Zenfone series accumulating devices right from the basic to the high-end, Zenfone devices compete with a range of smartphones having similar hardware aspects and pricing.

Most prominent among competing smartphones include the recently launched Vodafone Smart 4 Turbo and Smart 4 Power devices that are priced within the £150 bracket.

Also, other prominent smartphones like the Moto G and EE Kestrel (both devices are considered to be feature-filled and affordable) compete with Asus Zenfones.

Google Android 4.4 KitKat OS Update Finally Available to Asus Zenfone 4 users
Google Android 4.4 KitKat OS Update Finally Available to Asus Zenfone 4 users, Asus eShop

However, the latest Google Android 4.4. KitKat operating system update is confined to only the Asus Zenfone 4, and is not available to users of Zenfone 5 and Zenfone 6 smartphones.

Classified as an 'affordable' smartphone, the Asus Zenfone 4 is priced at £99 in the United Kingdom.

Users of the Asus Zenfone 4 can let us know, in our comments section, about the availability of the Android 4.4 KitKat OS update.

Key hardware aspects of Asus' Zenfone 4:

The device is a comparatively lower-end variant, a fact evident by its sub £100 price tag.

The Zenfone 4 has a 4in display, that is enclosed within Gorilla Glass 3, and runs the Android 4.3 Jelly Bean operating platform, upgradable to Android 4.4.2 KitKat.

The smartphone is driven by a 1.2 GHz dual-core Intel Atom processor, along with a 1GB RAM.

There is a 5MP rear camera and a VGA front snapper. Both these cameras should do to click pictures while on a family vacation.

Zenfone 4 comes in 4GB and 8GB internal storage variants, both of which are expandable using external microSD cards.

For connectivity, users get Bluetooth 4.0, Wi-Fi, GPRS, EDGE and microUSB features.

The smartphone features a 1,600mAh Li-ion battery which theoretically offers a 10-hour talktime.