There are few people who love Kayne West as much as Kayne West does, but when it comes to his highly anticipated fashion line, Season of Yeezy created in collaboration with Adidas Originals, then it seems there are a number of admirers.
Since the public first set eyes on the collection during the literally stripped back New York Fashion Week show in February that saw the likes of Kylie Jenner and Kim Kardashian modelling in little else than large body stockings, fans and fashion critics have been chomping at the bit to get hold of the full collection.
With VIP seeding and pre-selling banned on the collection, even the very important Kayne lovers will be queueing up tonight to get hold of their wristbands to shop in-store today (29 October) from 9am.
Despite the collection being described in a release as "high quality essentials" that are designed to fit together "like Legos," they are by no means coming at essential prices. The vests and T-shirts on sale start at around £130 and shearling jackets retail at £2,350, so if you were looking for a bargain collaboration, think again.
One of the most stand out pieces, a 'destroyed' military style knitted sweater, is priced at £1,620. The fraying fabric and distressed nature of the knit accompanied by the price tag elevates the piece immediately into a realm of collectors item, rather than style essential as it hard to imagine the general public will be investing in such luxurious sartorial disorder.
Discussing the highlights of the collection with stockists it is clear that Yeezy has tapped into a niche menswear market though, Damien Paul, head of menswear at Matchesfashion.com told IBTimes UK: "For me, the highlight was the outerwear - Kanye was smart to catch the movement towards the slouchier, grungier shapes that we saw at many of the best collections this season. His oversized, raw-edged parka has a pleasingly gritty look that perfectly fits how we all want to dress now."
The pieces are deemed to be stripped-down, comfortable, and unpretentious clothes for a "modern jet-set couple," who can wear the pieces everywhere and everyday. Assuming one should spend these sums of money on single items for everyday seems to suggest that the regular guy is not who Kanye is designing for. However, the buzz for the pieces is enormous as hundreds of stores will be stocking the collection and buyers are excited.
Andrew Brines, Assistant buyer of London-based menswear store OKI NI, who are launching the collection online today, said to IBTimes UK: "[The collection] explores the idea of what 'designer' fashion can be. Kanye has an element of being a fashion antagonist, and you're never entirely sure if people look at the clothes, appreciating their design and construction without the knowledge of who the man is behind them."
"There has been this continuing trend of 'luxury basics' or 'sports luxe' for several seasons." He continued "Yeezy Season One has a paired down, basic look, priced competitively within the market it finds itself in."
This is not the first roll out of Yeezy Season 1 however, as the now infamous Yeezy 350 trainer launched two days after his catwalk show in February and sold out immediately, as did the updated style released in August. However, many of the purchases can be seen on Ebay selling at up to £1,500, so it will be interesting to see how much of today's stash will meet the same fate.
Those who are looking out for the new Yeezy 350 Boots will have to wait until 14 November as only the 950 boot model will be available to buy today, but you will no doubt be beating the crowds for those too.
The collection is available globally in-store and online from 29 October.
A relaxed, luxurious selection of unisex designs created in neutral khaki, oatmeal and charcoal hues with intelligent features designed for everyday wear.
However, despite the collection being described in a release as "high quality essentials" that are designed to fit together "like Legos," they are by no means coming at essential prices. The vests and T-shirts on sale start at around £130 and shearling jackets retail at £2,350, so if you were looking for a bargain collaboration, think again.