Supermodel Kate Moss dominated the catwalk after being discovered at the age of 14. Now her daughter Lila Grace is following in her famous mum's footsteps as she lands her first fashion campaign at the same age.
Unveiled as the new face of The Braid Bar, Lila Grace is seen in the first poster for the beauty product posing alongside her friend Stella, the daughter of The Clash musician Mick Jones.
Previously Moss, 43 and Lila's father, Jefferson Hack, have kept their daughter out of the spotlight, apart from a rare appearance on the red carpet with her mum at the premiere of family film Paddington in 2014.
However, last year she made her debut appearance alongside her mother on the cover of Italian Vogue, in a mother-and-daughter photo shoot with the caption: "It's all about family".
As a career in fashion beckons, Lila Grace has been signed up to the KMA modelling agency, which also has Kate on its books, according to Mail Online.
Despite their celebrity lifestyles and high-profile friends, in an interview with the Sunday Times magazine last year Jefferson insisted that his daughter lives a normal teenage life.
"She thinks me and her mum are deeply uncool. I don't think her music tastes are cool — Capital Radio and Justin Bieber. She keeps me real," he explained.
In 2015, during a chat with fans on digital forum Ask.fm, the then-12-year-old revealed her mother's supermodel status had little effect on her. "No, like every mum she's embarrassing and annoying but u love them rlly."