Kim Kardashian West is already one of the richest stars on the planet, and she's just bagged another $10m (£7.58m) in 36 hours thanks to her new perfume – but not all of her fans are impressed.

The 37-year-old reality TV star and business mogul released three fragrances online on Wednesday morning (15 November) – Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus – beautifully packaged in minimalistic neutral-coloured bottles.

Only 300,000 bottles were produced and they're expected to completely sell out by tonight – but funnily enough, none of her customers have even smelt it yet. Talk about consumer trust...

Kim – who is expecting her third child with Kanye West via surrogate in the New Year – used healing crystals to calm her nerves after the Paris robbery last year, with the crystals now being the cornerstone of her perfume line.

But the $10m earnings were no accident for money-making Kim, who launched a big social media campaign around the scents. Unlike many stars who don't get their hands dirty in the creative process, Kim was involved in every aspect of the launch. She developed the scents, designed the packaging and promoted it on her social media with alluring photographs, no doubt enticing her 104 million Instagram followers.

Excitement surrounding the fragrances aside, many of Kim's fans were not overly pleased with the shipping fees, despite the reality star pledging to ship worldwide.

Today’s the day!!! Go to kkwfragrance.com at 10am PST to get all 3 fragrances. Crystal Gardenia, Crystal Gardenia Citrus & Crystal Gardenia OUD

A post shared by Kim Kardashian West (@kimkardashian) on

One potential buyer commented on her Instagram: "I was literally about to pay until I saw the shipping fee . Dayym kim, you got us f**ked all the way up".

Another said: "$40 shipping to New Zealand will it be available in any stores here?".

A third added: "I ordered it today ! but the shipping and handling is in insane $8.00".

Others were ambivalent about purchasing a fragrance without smelling it first, with one unhappy customer stating: "should have made sample fragrances available, would YOU spend money to smell like something if you didn't know how it would smell? Not hatin, just sayin..."

Another said: "Wish there was a way for us to smell before we purchase".

When the 300,000 bottles have all sold, Kim would have made $14m in just one day and a half.

KKWFragrance.com is now live!

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