Korean giant LG is preparing to launch a new line of smartphones.

The news series named 'L-style' will be unveiled during the 2012 Mobile World Congress in Barcelona. The new series focussing on the 'sleek design' model of LG are the 3.2-inch Optimus L3, the 4.0-inch Optimus L5 and the 4.3-inch Optimus L7. The L3 is expected to hit European markets by March, while the others are expected to come out after that.

The new series will run on Android's latest operating system, Ice Cream Sandwich (ICS) 4.0.

"Design is consistently the top or second most important factor for customers when choosing a mobile phone. With smartphones, we sometimes took a more functional approach to design but with L-Style we're going back to our roots as a company focused on how our products fit into the lifestyle of our customers." Dr. Jong-seok Park, president and CEO of LG Mobile Communications was quoted as saying by mashable.com

The unique features of the new series are comfortable grip, a more intuitive arrangement of keys and attractive slim shape.