Irked by the dull and predictive endings for Mass Effect 3, the disappointed franchise fans vented their ire at the game developers, seeking a revamped ending for the most-anticipated game of the year.
The disheartened fans resorted to novel ways to express their anger, as some chose to raise $80,000 to support sick children, while the others decided to send 402 cupcakes delivered to Bioware's offices in Edmonton, Alberta.
The cupcakes made at a local Canadian bakery with custom labels of A, B and C iced with three colour codes of red, blue and green respectively, accompanied a short note to Bioware developers.
"As fans, we want Bioware to do right by us, and fix the endings for Mass Effect 3. But we also want to let Bioware know, that we trust them, and have faith in them. Bioware has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want Bioware to add some more 'sweet' to their 'bittersweet' ending. What better way to do this than with CUPCAKES :-D," read the note.
This fan response apparently flares up in the wake of executive producer Casey Hudson's statement defending the "Mass Effect 3" ending.
"It's not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C," he said. "The endings have a lot more sophistication and variety in them."
Retake Mass Effect 3 - a group of video game-obsessed fans orchestrated the online protest in unison to force Bioware revamp the game's ending. Fundraising for the culinary protest kicked off on 26 March and quickly raised more than the $1005 necessary to pay for the cupcakes.
According to the fundraising page, each fan who donated to the protest was permitted to send along a short personal note of their own, with the caveat that they not be offensive, derogatory or insulting.
The game has come under scrutiny ever since its release, as fans complained of unimaginative ending and the broken promise of providing unique ending based on different choices each player makes. Much to the dismay of the fans and obsessed game enthusiasts all the possible endings turned out the same.
The final installment in the Mass Effect franchise undoubtedly deserved a better ending with its huge fan following and it's no wonder that disappointed fans went on rampage, expressing their dissatisfaction all over the forums and blogs. The collective voices have accomplished positive responses from Bioware developers so far, as our passion for the game rests on a narrow hope of getting a complete ending in the near future.
The developers themselves spilled the tidbit stating that the ending was rushed and they hope to bring out a complete ending in the near future.