Menstrual cups are becoming the leading new revolutionary sanitation method for women during their monthly cycles, according to feminine hygiene company Intimina.

The rubber funnel shaped objects are not only a cheaper alternative to tampons – saving consumers £500 ($730) over 10 years, but also are better for the environment – one funnel can be re-used 3,250 times.

To mark Menstrual Hygiene Day, Intimina surveyed 1,500 women to ask them their opinions on using cups instead of tampons: 84% reported increased confidence, 78% said they were comfortable and 25% said their sex life had improved due to decreased dryness.

The £25 menstrual cup, known as the Lily Compact, can be used for up to 12 hours compared to tampons' normal eight-hour limit. A company spokesman said: "We believe Lily Compact is the future of period protection."

How a Menstrual Cup can change your life