As mystery continues over the Malaysia Airlines flight MH370, that vanished with 239 people on board, social media is relating the incident to American television show Lost.

The popular ABC sci-fi drama series, directed by JJ Abrams, involved a plane crash in south east Asia, leaving the diverse group of the surviving passengers of Oceanic Airlines Flight 815 on a mysterious deserted tropical island.

Many took to Twitter to relate the shows plot to the disappearance of the B777-200 aircraft, that was carrying passengers from 14 nations, the majority of them Chinese.

Meanwhile, Flight Global's operations and safety editor David Learmount said the plane would have been cruising at about 35,000 feet when it lost contact over the South China Sea, giving the pilots 'plenty of time' to report any technical problems.

"Something happened and the pilots did not tell anyone. Why? It's a good question. It's extraordinary the pilots failed to call because they had plenty of time to. Unless there was a bomb on board but there has been no evidence of that," he said.