As mystery continues over the Malaysia Airlines flight MH370, that vanished with 239 people on board, social media is relating the incident to American television show Lost.

The popular ABC sci-fi drama series, directed by JJ Abrams, involved a plane crash in south east Asia, leaving the diverse group of the surviving passengers of Oceanic Airlines Flight 815 on a mysterious deserted tropical island.

Many took to Twitter to relate the shows plot to the disappearance of the B777-200 aircraft, that was carrying passengers from 14 nations, the majority of them Chinese.

Sorry to say but, This whole Malaysia Airlines flight MH370 that got lost reminds of the Tv Show (Series), LOST... pic.twitter.com/NeZZVayfOg

— Perez Khisimusi II (@perezngo) March 9, 2014

Malaysia Airlines disappearing with people travelling on fake passports, maybe it's an Asian reality show version of Lost.

— kv (@Thateverydayguy) March 9, 2014

This Malaysia Airlines Flight 370 mystery is sounding more and more like the TV show #lost.

— James Bruggers (@jbruggers) March 10, 2014

I didn’t actually watch #Lost but this missing Malaysia flight seems like how I think the show started, or maybe ended?

— Kristin LaRoche (@kristinerica) March 10, 2014

Missing Malaysia Airlines feels like the TV show 'Lost'. Is South China Sea like the Bermuda Triangle? So freakish.

— Craig Ferriman (@CraigFerriman) March 10, 2014

Meanwhile, Flight Global's operations and safety editor David Learmount said the plane would have been cruising at about 35,000 feet when it lost contact over the South China Sea, giving the pilots 'plenty of time' to report any technical problems.

"Something happened and the pilots did not tell anyone. Why? It's a good question. It's extraordinary the pilots failed to call because they had plenty of time to. Unless there was a bomb on board but there has been no evidence of that," he said.