A New York banker's spreadsheet candidly ranking women he was dating has gone viral after he accidently sent it to one of them.
David Merkur, 28, recorded details on the spreadsheet about each of the 12 women he was dating along with scores on how the relationship was progressing, using categories to rank their physical appearance, comments on the dates and their personalities.
He rated a woman's physical appearance on a scale between one and 10. One of the women scored lower than seven.
The spreadsheet was colour-coded: blue indicated upcoming dates, orange meant "monitor closely" and bold signified "ASAP", or as soon as possible.
The meticulously detailed spreadsheet quickly went viral after Merkur sent it to one woman, Arielle, 26, following a conversation about it during one of their dates.
Merkur sent the spreadsheet by email, writing: "Well, this could be a mistake, but what the hell. I hope this email doesn't backfire, because I really had a great time and hope to hang again soon :)."
Arielle, who Merkur described as "very pretty, sweet and down to earth" with a "great personality", forwarded the email to one of her friends. The damming spreadsheet quickly went viral.
He met eight of the women he dated through the internet dating website Match.com and the other four through friends and family.
He ranked some very highly. For Liliana, who scored a 9.5, he wrote: "Looks beautiful; from coastal Romania; Chanel make-up artist," but later added how her old boyfriend "might be back in the picture".
"Mixed bag of pictures, but great bod; works in my building, also in finance; well travelled," Merkur wrote of another women.
But one woman, who he named as "Marisa, 25," was described in the spreadsheet as having a "nice face/bod" but concluded she was an: "OK girl, but very jappy (slang for Jewish American Princess); one and done for me."
Merkur, an associate director in capital markets for real-estate finance firm Ladder Capital, told The New York Post he regretted compiling the document.
"I sincerely regret my serious lapse in judgment and apologise to everyone," he said.
"I am deeply remorseful. Suffice to say, I will never do anything like this again."
He also told the website Jezebel.com that he was quitting internet dating. He added: "I screwed some people and I screwed myself."