Footage of NFL star Ray Rice battering his then-fiancée, Janay Palmer, has outraged so many people that even the White House has issued an official response.
Press Secretary Josh Earnest released the following statement on behalf of President Obama after the Baltimore Ravens star was released from the squad.
"The President is the father of two daughters," it read. "And like any American, he believes that domestic violence is contemptible and unacceptable in a civilised society.
"Hitting a woman is not something a real man does, and that's true whether or not an act of violence happens in the public eye, or, far too often, behind closed doors."
TMZ recently released the footage of the infamous attack in which the sports star can be seen punching the 25-year-old to the ground.
In response, the Baltimore Ravens have released Rice and the NFL has suspended him indefinitely.
The footage was leaked after a previous video showing Rice dragging his unconscious fiancée out of the elevator surfaced back in February. It triggered a media frenzy and speculation over what happened behind the closed elevator doors, including whether or not Palmer was drunk and what she could have done to provoke Rice to hit her.
Less than a month after the incident occurred, Rice married his fiancée and she apologised for her role in the altercation during a press conference.
Rice also admitted: "I made the biggest mistake of my life. I want to own it." He received a two-game suspension from the NFL commissioner, which was perceived as soft by many fans.
The league claims it did not have access to the latest footage until today, which is why Rice only received the two-game suspension initially.
Now, many are questioning whether the player should have lost his job and are accusing the league of only taking action because the public have seen the video.
On the other hand, many celebrities have taken to Twitter to vent their disgust.
Basketball Wives star Evelyn Lozada, who has previously been a victim of domestic abuse herself, vented her anger after watching the video and urged women not to stay in violent situations. She tweeted that the video "has me p**sed".
Fox News and NFL reporter Jay Glazer urged him to be banned from the sport for his violent actions.
Marlon Wayans sent out a series of Tweets on domestic violence.
Former NFL players spoke out about the video.
Seth Rogen also chimed in.