Rihanna lashes out against use of black women and trans models as 'convenient' marketing tools
The singer was recently called out over the apparent lack of diversity in her Fenty Beauty campaign.
Rihanna is holding no restraints as she is lashing out at the trend of making "convenient" marketing tools out of black women and transgender models. This comes after the pop star, who has become a household name because of her Fenty Beauty line, was recently called out over the apparent lack of diversity in her campaign.
Not the one to be kicked to the curbs by such remarks, the songstress shot back, bringing to attention a bigger underlying issue related to using of transgender women in marketing campaigns.
"I've had the pleasure of working with many gifted trans women throughout the years, but I don't go around doing trans castings!" wrote the 29-year-old singer in response to an unwarranted advice from a Twitter user called Alberto Otero.
Schooling the singer-turned-entrepreneur, the fan had tweeted, "Fenty Beauty campaign is awesome, next time you record something should invite a trans girl to the group."
But Rihanna's epic comeback has since made waves on social media, with fans hailing her idea of inclusivity.
She had written: "I respect all women, and whether they're trans or not is none of my business! it's personal and some trans women are more comfortable being open about it than others, so I have to respect that as a woman myself!"
The Love On The Brain hitmaker even slammed the industry that uses not only trans but also black women as a "tool" for endorsements.
"I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! Too often do I see companies doing this to trans and black women alike! There's always just that one spot in the campaign for the token 'we look mad diverse' girl/guy!" wrote Rihanna adding, "It's sad!"
While this is definitely not the first time when the Barbadian singer has spoken out on such social issues, the fan who sparked the conversation was clearly impressed with her thoughtful response.
Sharing the conversation later, the user added, "I perfectly understand your point of view. Sorry if I sounded critical at all. I love you Rih, thanks for explaining."
The back and forth, which has since gone viral, triggered a flurry of comments from other Rihanna fans, too.
"Very interesting. The safe and easy response would be an ignore or thoughtlessly pandering but clearly, she's actually considered all sides of it as an ethical issue," shared one fan via Instagram.
A second user wrote "I'm glad that she made sure to put in tht *black woman* part too! Example that dove commercial..."
"I love her response ... Damn it Riri you are awesome," added another fan.
