West Bromwich Albion manager has played down reports he could sell striker Peter Odemwingie in January.

Odemwingie, Albion's top scorer last season with 15 goals, was linked with a move to Fulham earlier this week but Hodgson insists the player is not for sale.

"I'm not aware of any interest in Peter. We don't need to sell him, we don't want to sell him," West Brom boss Hodgson is quoted in the Daily Mail.

The Nigeria international has failed to recapture his scintillating form of last season as the Baggies flirt with relegation.

And Hodgson's former club Fulham have reportedly expressed an interest in the 30-year-old amid doubts over the futures of Bobby Zamora and Andy Johnson.

However, the West Brom boss remains adamant Odemwingie is integral to the club's hopes of survival and reiterated his desire to keep him at The Hawthorns.

"We can't stop clubs making offers. One club rather cheekily early on [in the transfer window] said they'd like to loan him for a few months but I think that was a semi-jocular approach," Hodgson added.

Meanwhile, West Brom are expected to submit an improved offer for defender Liam Ridgewell after Birmingham City rejected their opening offer.

"We are working very hard to try to bring players in," he is quoted in the Birmingham Mail.

"I don't think we need much and anyone we do bring in we need to justify, not only for this season but also for future seasons as people we need because they're certain types.

"I've said all along that if that player isn't there then there is no desperation or panic on my side.

"I believe in my team - we still have a squad of players who can get us home this season."