Bollywood's action hero Salman Khan has apparently become one of the most sought after brand ambassadors for product endorsements these days.

The actor recently charged Rs. 8 crores to shoot 8 hours for one commercial.

The shoot was, initially, to feature cricketer Yuvraj Singh. However, due to his ill-health, the producers were forced to look for alternatives.

Why is Salman acting so pricey?

Well... it could be because the muscle-bound Khan has had an absolute litany of box office hits recently, including "Ready", "Bodyguard" and "Dabangg". What that means is Salman Khan has now jumped on the bandwagon of the elite!