Models present lingerie maker Triumph's new concept bra, the "Super Cool Bra", during its unveiling in Tokyo May 9, 2012. The bra, modeled after a miniature fishbowl, has gel material which is designed to take excess heat out of the body in its cups. It was created in hopes that women can feel refreshed during summer by wearing it, the lingerie maker said. Japan is headed for a power shortage this summer following the shutdown of all nuclear power reactors.Reuters
Models present lingerie maker Triumph's new concept bra, the "Super Cool Bra", during its unveiling in Tokyo May 9, 2012. The bra, modeled after a miniature fishbowl, has gel material which is designed to take excess heat out of the body in its cups. It was created in hopes that women can feel refreshed during summer by wearing it, the lingerie maker said. Japan is headed for a power shortage this summer following the shutdown of all nuclear power reactors.ReutersA bra designed by actress Jennifer Aniston is shown at Sotheby's auction house in New York, April 8, 2003. Over 40 bras designed by celebrities will be auctioned off online to benefit breast cancer research at USC/Norris and UCLA Jonsson Cancer Centers in Los Angeles.ReutersA model displays Triumph International Japan's bra, called "Stop the birth rate decline", in Tokyo May 10, 2006. The bra features embroideries illustrating children supporting elderly women and was created to increase awareness of the issue of serious decline in Japan's population, the company said.ReutersNew Zealand model Leonie Trathen shows her car headlight-inspired 'Hooters Mark II' in the bizarre bra section of New Zealand's Wearable Art Show touring Singapore July 25, 1997. The creation is a refinement of a previous design by Sam Laidlaw of Nelson, on New Zealand's south island.ReutersVictoria's Secret 2011 Fantasy Treasure Bra is seen in New York October 19, 2011. The bra, designed by London Jewelers, contains 142 carats of diamonds in addition to pearls, citrines and aquamarines and is valued at $2.5 million.ReutersA model displays a creation made of firecrackers at a fashion institute as part of Diwali celebrations at Noida in the northern Indian state of Uttar Pradesh November 1, 2010. Diwali, the festival of lights, will be celebrated across the country November 5.ReutersLingerie maker Triumph International Japan's new promotional girl Yuko Ishida poses with the concept bra called 'My Chopsticks Bra' in Tokyo November 7, 2007. The bra, which comes with a pair of collapsible chopsticks, has a design theme of "the Japanese dining table". The right cup consists of a rice-bowl, the left cup a miso-soup-bowl, and a removable chopsticks-rest lies between the cups.ReutersA model wears Triumph International's "Grow-Your-Own-Rice bra" in Tokyo May 12, 2010. The bra, which transforms into a rice growing kit, allows the wearer to cultivate rice anytime, anywhere. It was created in hopes that more people will become familiar with farming and develop awareness of the importance of agriculture, the lingerie maker saidReuters
To tackle the summer in a unique way, the Japan branch of international lingerie maker, Triumph, has come up with an unusual brassiere with the cups designed to look like two fish tanks.
Coined as "Super Cool Bra," it is made of refrigerated cooling gel pads which are designed to take excess heat out of the body in its cups. It claims to stay soft and supple even when it is frozen, and the wearer can feel refreshed during summer.
The designers added two things to the bra - a wind chime and a mint leaf - which dangle between the cups to support the cooling process that in Japan is believed to sound refreshing.
The brassiere can also be teamed up with a skirt made of a mosquito net or bamboo shades, adding to its ability to offer relief in hot weather.
Triumph Japan is famed for creating novelty products that never hit the shelves, but it seems that Japanese women could see the ice bra become a reality.
"Just the other day, all of Japan's nuclear reactors shut down," Yoshiko Masuda, Triumph spokeswoman told Reuters.
"The whole nation, especially the Kansai region, is expected to suffer from a shortfall of electricity. Companies and families now have to deal with higher electricity bills, so we decided on this theme as we felt we had to increase awareness of saving electricity."
The bra raises awareness about Japan's energy crisis following the 2011 quake and tsunami and the country is headed for a power shortage this summer following the shutdown of all nuclear power reactors.
The bra, which Triumph says reportedly relies on all five human senses to cool one down, is not for sale but a concept bra made solely to raise awareness of the energy issues.
Triumph models wearing the outfit seemed very comfortable, despite the looks.
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