Tim Cook

Apple values user privacy, but it may just be a hindrance to the company's AI goals.

Fan may have missed an interesting detail in the seemingly simple post featuring a photo of the first iPhone.

The meeting kicked off a week of discussions about modernising the government's systems.

After two years of rumours and gossip, the Apple CEO reveals his plans for self-driving cars.

Zuckerberg, Dorsey, Musk and Cook join the high-profile names to slam US president's decision.

Future Apple Watch could continuously track blood sugar levels without breaking the skin.

Comey's dismissal caused shock and alarm – just like his previous stance on encryption.

Cook also reportedly said the firm didn't accurately predict how people would opt for iPhone7 Plus over iPhone7.

The highest bidder will be able to bring a guest to share the experience that will last about an hour.

Jeff Norris will work in Apple's augmented reality glasses division with former Dolby executive Mike Rockwell.

The latest report comes as Uber struggles to deal with a series of PR crises since the start of 2017.

A leaked report lists multiple workplace accidents including being hit by a minivan during new product testing.

Augmented reality and Snapchat-style features are reportedly coming to a future iPhone.

The CEO affirmed Apple's interest in AR tech and likened its potential to that of the smartphone.

The A-to-U of how tech execs are rebelling against the so-called 'Muslim ban'.

'Apple would not exist without immigration, let along thrive and innovate the way we do,' CEO Tim Cook wrote.

Internal note to Apple staff recognises media criticism of ageing Macs, but promises major updates next year.

'Personally, I've never found being on the sideline a successful place to be,' Cook said.

Others who are likely to attend include Microsoft CEO Satya Nadella and IBM CEO Ginni Rometty.

Oppenheimer analyst Andrew Uerkwitz warns a lack of courage will see Apple fall behind the competition.

Experts, however, believe manufacturing electronics products from scratch in the US will be impractical.

Sources claim Apple is working on a pair of augmented reality smart glasses like Google Glass.

Memo sent to all Apple staff uses Martin Luther King Junior quote to calm anxiety caused by Trump win.

Apple has missed the boat with video and may need to splash the cash in order to get back in the game.

After unveiling its Surface Studio, Microsoft is back in the game.

Leaked email between Apple exec and John Podesta reveals iPhone maker's data sharing.

Email reveals other potential candidates included Starbucks CEO Howard Schultz and Senator Elizabeth Warren.

Apple's latest hire comes amid criticism that the company is still playing catch-up in the AI race.

Apple boss yet again praises how augmented reality can blur real and virtual worlds.

Cook said that AR could eventually overtake VR since it is more social and less confining.