The environmentally conscious among us may disagree but the ownership of a car, for most people, has become something of a necessity. However, the problem is that in an ultra-competitive automobile market, it is rather difficult to know exactly which car to select.

There are a number of globally reputed brands in the world, each of which has a strong ethos and philosophy that finds resonance with a particular kind of customer.

A recent study by Miliward Brown, a leading global research agency, indicates that one brand stands above the rest...