Toyota is a Japanese automobile manufacturer headquartered in a town of the same name, in the Aichi Prefecture of Japan. The Toyota Motor Corporation, as of 2010, employed 317,734 people worldwide and was the world’s largest manufacturer, by volume. The company was founded by Kiichiro Toyoda in 1937 and, as of 2009, it lists approximately 70 different models, including sedans, coupes, vans, trucks, hybrids and crossovers. In 2011, the company’s brand value was estimated at $24,198 million.Reuters
Toyota is a Japanese automobile manufacturer headquartered in a town of the same name, in the Aichi Prefecture of Japan. The Toyota Motor Corporation, as of 2010, employed 317,734 people worldwide and was the world’s largest manufacturer, by volume. The company was founded by Kiichiro Toyoda in 1937 and, as of 2009, it lists approximately 70 different models, including sedans, coupes, vans, trucks, hybrids and crossovers. In 2011, the company’s brand value was estimated at $24,198 million.ReutersBayerische Motoren Werke AG, more commonly known as BMW, is a premiere German automobile, motorcycle and engine manufacturing company founded in 1917. The company is headquartered in Munich. In addition to vehicles produced under its own brand, the company also owns and produces the MINI – a British automotive marquee – and is the parent company for Rolls Royce Motor Cars. The automotive powerhouse also produces motorcycles, both under the BMW Motorrad and Husqvarna brands. In 2010, the BMW Group produced 1,481,253 and 112,271 motorcycles across all its brands. In 2011, the company's brand value was $22,425 million.https://www.press.bmwgroup.comMercedes-Benz, a division of its parent company, Daimler AG, is a German manufacturer of automobiles, buses, coaches and trucks. Although the name first appeared in 1926, the brand can trace its origin back to Daimler’s 1901 Mercedes and Karl Benz’s 1886 Benz Patent Motorwagen, widely regarded as one of the world’s first automobiles. The company is today based in Stuttgart, Germany and, as of 2011, its brand value is $15,344 million.REUTERSHonda is a Japanese-based multinational corporation known for its automobiles and motorcycles. The brand has been the world’s largest of manufacturer of motorcycles since 1959, as well as the largest producer of internal combustion engines (as measured by volume), churning out more than 14 million such units every year. The company’s headquarters are in Minato and, in 2011, its brand value was $14,182 million.REUTERSIt is unclear which model of Porsche the "romp" took place in.REUTERSNissan is a Japanese automobile manufacturer that was originally a core member of the Nissan Group but gained increasing degrees of independence following the organization’s restructuring, under Brazilian-French-Lebanese businessman Carlos Ghosn; who remains the Chairman and Chief Executive Officer of Nissan, as well as holding the same post for Paris-based Renault. The brand formerly marketed vehicles under the Datsun brand and, as of 2011, has been valued at $10,072 million.PAAffectionately called “the people’s car”, the Volkswagen brand has a rich back story. The company was formed in 1937 by the Nazi trade union, in an effort to produce an automobile that the middle and lower middle classes could afford. Today, the group owns supercar brands like Audi, Bentley, Bugatti and Lamborghini and has cars for almost all pockets. The company is based in Wolfsburg, Germany and, as of 2011, has been valued at $7,408 million.PAThe globally recognized Ford brand is one of the most iconic in the history of automobiles. Founded in 1903 by American entrepreneur Henry Ford, the company’s most endearing claim to fame, apart from the Ford Model T (we might know it better as the “Tin Lizzie”, the world’s first example of an affordable mass-produced automobile), is the introduction of the “assembly line” technique of production. Ford also owns small stakes in Japanese and UK manufacturers Mazda and Aston Martin, respectively. The company’s brand value, as of 2011, was estimated at $7,394 million.PAA surprisingly diverse brand – its portfolio contains a number of models across different segments, ranging from superminis to crossover SUVs and luxury sedans – Audi AG is a German-based almost wholly-owned (99.55 percent) subsidiary of Volkswagen AG. Its parent company re-launched the brand with the Audi F103 series, which continued selling for seven years. In 2011, the company’s brand value was $3,808 million.PAA division of Japanese giants Toyota, Lexus is a specialist in luxury vehicles. Its first model was the result of a top-secret program designed to deliver a luxury sedan to compete with marquee European brands – the Lexus LS 400. The company’s earlier models included the still-revered Toyota Supra sports car. Today the brand sells in over 70 countries across the world and has operational centers in the Belgian city of Brussels and Torrance, Calif. U.S. In 2011, the company's recorded brand value was $3,648 million.PA
The environmentally conscious among us may disagree but the ownership of a car, for most people, has become something of a necessity. However, the problem is that in an ultra-competitive automobile market, it is rather difficult to know exactly which car to select.
There are a number of globally reputed brands in the world, each of which has a strong ethos and philosophy that finds resonance with a particular kind of customer.
A recent study by Miliward Brown, a leading global research agency, indicates that one brand stands above the rest...
