If grandma can't keep her hands off the gin bottle, she might just be on to something. A new bottle of the juniper spirit has just gone on sale, distilled with pure collagen as well as "a mix of anti-ageing botanicals".
Named Anti-aGin. the new spirit was commissioned by Warner Leisure Hotels from food designers, Bompas + Parr. A bottle of the youthful nectar can be bought at any of the hotels, as well as for £34.99 from drinksupermarket.com.
As well as collagen and juniper, the major botanicals included are angelica root, coriander, liquorice, cardamom and burdock; the minor botanicals are nettle, gotu kola, chamomile, green tea, witch hazel oil and tea tree oil.
Marc Caulfield, Head of Marketing at Warner Leisure Hotels, said: "Our guests are predominately over 50, but they are all young at heart and love to stay social and drink and dance long into the night... Anti-aGin is a cheeky thank you to our guests for keeping our hotels fun and young."
Harry Parr, co-founder of Bompas & Parr, added: "We've stayed true to the principles of a classic gin but given it a rejuvenating boost through these unusual botanicals that channel the fountain of youth. Make mine a 'Skin & Tonic'."
According to the company, the ingredients have "revitalising qualities", including "healing sun-damage, being rich in minerals, inhibiting scar formation and to help smooth cellulite."