The Coachella Valley Music and Arts Festival is popular for its fashion trends and this year was no different.
However a man at the 2015 event was involved in a major controversy after he was pictured sporting a T-shirt with the slogan 'Eat, sleep, rape, repeat'.
The image, which was posted on Twitter by Jemayel Khawaja, managing editor of Vice's music and culture channel Thump, has sparked a major outrage across social media.
The controversial slogan has been touted as one of most offensive fashion statements until now and has reignited the rape culture debate at music festivals.
The first weekend of the extravagant music fest has concluded, but the disturbing image of the reveller, posing with a broad smile has raised the question of sexual harassment at music festivals.
While many speculated that the slogan could have been photoshopped, Thump has clarified that the photograph was indeed real.
"I was en route to grab a drink at the Sahara Tent beer garden when I saw the guy. I did a double-take and figured I had to document him somehow. He seemed really stoked about it when I asked to take a picture, thus the peace sign and cheeseball smile," Khawaja told Thump.
"Believe it or not, he had a girl with him. She seemed really exasperated by the whole thing, and he gave her this look when I asked to take the picture that suggested he felt vindicated for wearing it," he added.
Below are some Twitter reactions to the controversial image.
The second weekend of Coachell 2015 will commence on Friday, 17 April and will conclude on 19 April.